About our company

Iconic Worldwide Berhad, formerly known as Sanbumi Holdings Berhad, is a Bursa Malaysia listed company that is primarily involved in tourism and property businesses. Iconic Worldwide is currently expanding to transform into a significant property player in the Northern Region of Malaysia while making strong inroads nationwide.

Dato’ Tan Kean Tet, the new substantial shareholder and Managing Director of Iconic Worldwide, is at the forefront to reposition the company to achieve strong prot margins and a revitalized culture that supports healthy growth.

Dato’ Tan is the founder and chairman of Iconic Group, a Penang-based company with property development and hotel projects such as Icon City, Iconic Hotel in Seberang Perai and Iconic Skies condominium in Penang. Dato’ Tan had ventured into property development via the incorporation of Iconic Group in 2011 and subsequently expanded the business of Iconic Group into the hospitality sector in 2016. The Iconic Group has completed property development projects worth about RM600mil in gross sales value to date.

For many years, Iconic Group under Dato’ Tan’s stewardship has enjoyed an admirable stature as a reputable and outstanding developer in the northern region, and his collective experience played a crucial role in orchestrating the currently ongoing collaboration projects between Iconic Group and the formerly known Sanbumi which is expected to guide the latter towards a brighter future ahead.

The aforementioned projects include:

  1. A joint-venture agreement between Sanbumi Holdings's wholly-owned unit Sanbumi Sawmill Sdn Bhd with Iconic Group’s wholly-owned unit Iconic Development Sdn Bhd, to develop a key commercial centre and landmark in Penang. Named Iconic Point, it will have a gross development value of RM127mil.
  2. A hotel management agreement between Sanbumi with Lucky 888 Sdn Bhd, an affiliated company to Iconic Group, for the provision of services to Iconic Hotel. This will provide a stable recurring revenue and additional income stream to Iconic Worldwide in the financial years to come.

Our Mission

Creating a self-sustained urban destination to empower businesses, families and individuals to grow and prosper.

Our Vision

We strive to embrace a trans-disciplinary ethos – bringing together exquisite design, lifestyle technology and environmental artistry to shape a vibrant society that invests, lives and works within a sustainable, cultural and healthy environment.

Core Values


We are passionate about our Business, our Brand and our Stakeholders, we believe that passion is a fundamental requisite of good business.


We are responsible towards the entrepreneurial value-embracing conduct of our Business. We create and maintain positive experiences by staying conscious of our actions and how they impact others.


We regard integrity as a critical core value. We act with honesty and sincerity in everything we do. We say what we mean, do what we say and build confidence in our team. We adhere to truthfulness without compromise.


We measure, monitor, manage and improve productivity, processes, tasks and ourselves, not just creating value for shareholders and stakeholders, but to be the maestro of the industry as our business evolves.


We strive to be the best and work hard to deliver an excellent service to our customers. We go above and beyond our commitments and actively seek opportunities to excel at what we do. We uphold world-class quality services and offerings above all.

© 2019 Iconic Worldwide Berhad. All rights reserved.