Iconic Worldwide Berhad (196901000067) (8386-P), formerly known as Sanbumi Holdings Berhad, is a company listed on Bursa Malaysia, with core businesses spanning tourism and property development. The Group is currently undergoing a strategic transformation to become a leading property player in Northern Malaysia, while steadily expanding its footprint nationwide.
Under the leadership of Dato’ Seri Tan Kean Tet, the new substantial shareholder and Executive Chairman, Iconic Worldwide is being repositioned to achieve stronger profit margins, operational excellence, and a revitalised corporate culture that supports sustainable and healthy growth.
Dato’ Seri Tan Kean Tet is also the Founder and Chairman of Iconic Group, a Penang-based group renowned for its successful property development and hospitality projects. Notable developments include Icon City, Iconic Hotel Seberang Perai, Iconic Skies condominium, Iconic Vue affordable homes scheme, Iconic Regency serviced apartments, and Iconic Marjorie Hotel Penang, a Tribute Portfolio Hotel.
Dato’ Seri Tan ventured into property development with the incorporation of Iconic Group in 2011, and later expanded into the hospitality sector in 2016. To date, Iconic Group has successfully completed projects with a gross development value exceeding RM1 billion, underscoring its strong execution capabilities and market credibility.
Over the years, Iconic Group, under Dato’ Seri Tan’s stewardship, has established itself as a reputable and distinguished developer in Northern Malaysia. His extensive industry experience and strategic leadership continue to play a pivotal role in driving ongoing projects, positioning Iconic Worldwide Berhad for a promising and progressive future.
To uphold long-term relationships and provide the very best in health, safety and shelter which will enable businesses, families and individuals to grow and prosper.
We strive to embrace a trace-disciplinary ethos – bringing together exquisite design, lifestyle technology and environmental artistry to shape a vibrant society that invests, lives and works within a sustainable, cultural and healthy environment.
We are passionate about our Business, our Brand and our Stakeholders, we believe that passion is a fundamental requisite of good business.
We are responsible towards the entrepreneurial value-embracing conduct of our Business. We create and maintain positive experiences by staying conscious of our actions and how they impact others.
We regard integrity as a critical core value. We act with honesty and sincerity in everything we do. We say what we mean, do what we say and build confidence in our team. We adhere to truthfulness without compromise.
We measure, monitor, manage and improve productivity, processes, tasks and ourselves, not just creating value for shareholders and stakeholders, but to be the maestro of the industry as our business evolves.
We strive to be the best and work hard to deliver an excellent service to our customers. We go above and beyond our commitments and actively seek opportunities to excel at what we do. We uphold world-class quality services and offerings above all.
When the wind of change blows,
some build walls,
while others build windmills
Indeed, how businesses deal with change is vital to their survival. Sanbumi faced a number of challenges in the past years, but in my point of view, challenges are inevitable, and our commitment to a better future remains. It was the complex economic conditions of the time that will sculpt us into a stronger organization today as Iconic Worldwide. Through our highly efficient and agile management structure and unfailing commitment to revolutionize our business model, Iconic Worldwide will be able to navigate the challenging fiscal climate and evolve into one of the nation’s most resilient and trustworthy key players in the property industry.
We accelerated the transformation of our business and our platforms for future growth. Through my appointment as Managing Director in January 2019 and Executive Chairman of the company in 30 May 2023, we welcomed new shareholders, new colleagues and iconic brands into our business. We also transformed our approach to building a more sustainable business with the launch of our joint-venture projects between Iconic Worldwide and Iconic Group. These transformational initiatives will have a significant impact on the way in which we bring our property and hospitality products to market, improve and measure our performance, contribute to our communities and engage with our internal and external stakeholders. It is a considerable undertaking that puts renewed focus to revitalise Iconic Worldwide and drive the company into the next cycle of growth.
We cannot embark on this journey alone. As the property market of Malaysia grows, we grow right along with it. I always envisioned a company that is in sync with the trends and innovations of realty, and flourishing in accordance. We endure being the market vanguard, as we expand our network, adopt new business models and become a quality benchmark in the highly competitive property market in the northern region of Malaysia.
Which is why, on behalf of Iconic Worldwide, I would like to express my deepest gratitude to our very own community of employees, partners and shareholders who share our vision. Our focus remains the creation of sustainable value for all our stakeholders. Most of all, I look forward to what we will accomplish together.
Thank you.
Dato’ Seri Tan Kean Tet
Executive Chairman
Iconic Worldwide Berhad
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